Here a daily newspaper with online property classifieds asked us to crawl the free and publically available online property classifieds of their competitors. By analysing the extracted telephone numbers and cross-referencing them with the existing database of the customer then we determine:

	Which existing customers of the newspaper also advertise with the competitors?
	Who are the potential new customers and in which geographical area?
	What is the possible volume of business for each potential new customer?
	The mailing addresses of each potential new customer by looking up their extracted telephone number in national telephone directories.

Using this business intelligence our customer creates direct marketing campaigns aimed at four different categories of potential new customer.